About This Series

When we were approached by AX Materials to help them create a film to define their brand we jumped on the opportunity! We set out to create something that was wholly AX, and what better prop to use than an axe?

Director/Producer: Jared Mancuso | Up The Way Productions

DP: Phitted Media / Brian Chagnon

BTS: Jeremy Adams

Producer: Alex Jutras

Producer: Theresa MacDowell

Talet/Actors:

Fitness: Lauren Lumbra

Construction: Dave Dawley

Moving: Caleb Dowe

Golf: Nik Bala, Brad Hicks, Jenny Packard

Motorcycle: Arthur Anderson

Cycling: Jared Parisi

Lumberjack: Nikos Tsoules

Product Developer: Alex Jutras

Voiceover: Matt Pennington